The film has become a necessity in our lives, which is no joke. We watch videos on computers, phones, and even SmartTV every day created through various Free Animation Software. According to YouTube’s survey, the number of hour’s people watches videos every day has increased by 60% every year!
The text-only website has expired, and this is not just what we say, Google also admitted. The world’s No. 1 search engine gives videos more priority, and videos have a 53 times higher chance of ranking on the front page of search pages than text-only pages. According to Cisco’s trend analysis report, in 2018 or before, movies will account for 66% of network traffic to 79%. Companies should start preparing because online movies are definitely a trend.
Under the trend of film trends, the introduction of film animation (explainer) has become an important part of today’s online marketing strategy. Now more and more companies (large companies and even startups) use videos for marketing activities. Because they have the best click-through rate and sales conversion rate performance, and there are more marketing benefits.
Introduce videos to increase conversion rate
The introduction film has increased your website traffic, so how do you turn these visitors into your customers? The introduction video allows your company/brand to deliver the best promotion and introduction. And time is the point. On average, a person concentrates on a plain text version in just 8 seconds, which is shorter than the memory of a goldfish! So to arouse the interest of your visitors, what you need to do is to effectively and quickly deliver the product/service focus. Not only to attract them but to stay for enough time to understand the company’s philosophy.
If the video is placed in the upper position of the webpage, the average stay time of visitors will increase from 9 seconds to 2 minutes, which is a full 15 times longer stay time! This time is enough for your video to bring out important information and guide your potential customers to act. Using effective “Call-to-action” in the video can turn visitors into subscribers to your articles, try your products or services, request consulting services, or download an e-book.
Will visitors really become your customers because of an introduction video?
You can check out my other articles here, about how the video can turn your visitors into your customers. Now, let’s talk about some figures, which are very important to any online store: sales.
An introductory video is an important marketing strategy to reduce customer churn rate and stabilize the number of customers. But how can this be done? An introductory video with an attractive charm has many features, let them find the right audience! Take a look at an example:
moving storytelling skills and visual communication make it easy for your audience to remember your company’s position and philosophy. On average, people can remember 10% of the pure visual information that they saw three days ago, but if it is audio and picture synchronized information, people can remember on average 70% (Research by Xi’an University)! This shows that if a visitor has watched an introduction video, 85% of them have a better chance of making a purchase decision.
Cute cartoon spokespersons will touch the deeper emotions of visitors and make your audience trust your company or brand more.
Email promotion is another online promotion strategy that can be applied to videos. Compared with plain text emails, emails with video content have doubled the links in the emails. And if you simply add “video” to the subject of the email, the number of open emails will increase from 7% to 13%.
More than half of global marketers pointed out that the film has the highest return on investment (ROI, Return of investment).
How to Make an Animated Explainer Video:
There are so many Free Animation Software such as Mango Animate Animation Maker, which has many templates, icons, characters, SVG images to help you create the animated video that you may use to promote your business. You need not be an expert to do it, even a novice can create the video effectively with a lot of ease. Multitrack timeline helps to keep everything in your control such as background, soundtrack, etc.