You should know how to work with a digital marketing agency Sydney before thinking about hiring one. Your outsourced agency will indeed take a lot of work off your plate. But you want to sit at the table and know what they are doing. Continue reading to learn some tips on how to manage your agency and some key questions to ask to ensure your agency is doing the right thing.
Define your management team and internal stakeholders
Hiring an outsourced marketing company will ensure that the team aligns with your own team of experts. Success will only happen when there are defined expectations and roles.
You should choose a team member to be the primary point of contact for the agency. This’ll ensure that you have someone who is up to speed with the progress and goals of the agency. Ensure you have a point of contact on the side of the agency as well.
You should be careful not to jump everything into the lap of the person. Set regular update debriefs or status presentations with the marketing team. This will ensure everyone is on the same page. It also brings us to the next point.
Set your expectations for reporting, updates and input levels
You can be as high or low-maintenance as you want to be. You may wish to ask for quarterly reports from your digital marketing agency. You can also request your dashboard login and do your performance analysis. You can even wait for scheduled updates.
It is possible to personally review every word of content marketing that is written on your behalf. You can also ask for revisions. It is best to communicate your desired level of involvement at the outset.
Create clearly defined goals
You need to create clearly defined goals using the OKR. Make sure your goals with your agency are specific and measurable. Those goals can span beyond the marketing department. It is crucial to ask yourself what your business goals are this year, what your goals and sales objectives are and the specific marketing metrics.
You should make a list of goals that include percentages, numbers, and timelines. Good outsourced agencies will have the insights to help you know whether you stand and which figures are reasonable. The agency can propose targeted strategies to meet your goals using your goals as a guide.
You should ask questions such as what does success look like for my business? What does success look like for digital marketing? What are the potential obstacles?
Trust the expertise of your marketing agency
Your digital marketing agency has the necessary experience to get the job done. You should trust their expertise and what they do for your business. You hired them because you trust them in the first place. Your agency is engaged with a lot of other businesses. They have seen what works for businesses like yours and what doesn’t work. You should trust them to because they have your best interests at heart.