SEO providers come from different backgrounds. Some are entrepreneurs, some are programmers, and some are traditional marketers while others are journalists. There is no consistent SEO skill list that everyone needs. But there are a few things to look at in every SEO professional depending on the position and experience.
Critical thinking is a difficult skill to measure. SEO professionals should be able to have a great analytical mind that can differentiate causation and correlation. A good SEO professional should look at data and see what happened, what he or she should do about it and why it happened.
Writing and speaking ability
SEO professionals who can do their keyword research and write their own content that includes the keywords are very valuable. This doesn’t mean someone who just writes articles or speaks at conferences.
A good SEO provider who can convince clients and internal teams to do the right thing is ideal. This comes from writing decks, speaking at meetings, writing case studies, and so on. All of these encompass writing and speaking skills.
Programming and technical skills
There are a lot of SEO professionals doing SEO without programming knowledge but this shouldn’t be the case. SEO professionals should be able to make recommendations about page rendering, speed, server-side redirects, lay loading, basic HTML tags and microdata tagging. All these conversations go on smoothly if you can speak with developers and offer insights instead of just offering demands.
Social skills
A lot of professional SEO experts have sabotaged their promising careers through their social media and real-life behaviours. A good SEO expert should also have good social skills.
Analytic skills
SEO providers can save time if they can log into Google Analytics and get their own data. A good understanding of the KPIs of a business is needed for a proper SEO strategy.