Search Engine Optimization, SEO, and Social Media Marketing, SMM, are two very different things. Neither one directly impacts the other. Both are completely separate.
That being said, each one is pivotal to your survival in the online world. Without SEO and SMM in place, you are missing out on a huge amount of potential traffic. Let’s take a look at why, shall we?
Also find out more about SEO pricing model from this site.
SEO
SEO pertains to all forms of optimization that you perform to your On-Page and Off-Page content. Things such as meta descriptions, keywords, and so on are parts of SEO. Everything you do on your website and any blogs or guest posts you publish will impact your search engine ranking. The posts you make on social media have no impact on any of this. The primary goal is to gain as much traffic into your website as possible.
SMM
SMM involves strategies to build a social following on a number of social media platforms, such as Facebook, Instagram, etc. The primary goal of SMM is to promote your product, gain as many followers as you can, and build brand awareness. The optimizations you make on your website and other forms of SEO have no impact on this either.
So, Why Do We Need Both?
Look at it this way. When you build a large enough following through SMM, you will gain a good amount of traffic flowing from those platforms into your website. The more traffic you have going through your website, the better your ranking will become.
While SMM doesn’t directly impact SEO, the increase in traffic does. Consequently, the more traffic you build up from SEO, the more people will check out your social media pages and follow them.
Each form of marketing is completely separate from the other. However, both of them indirectly improve one another. Why only use one when you can use both? Give it a go!
Lastly, visit Uptimiser for all sorts of SEO services.