There is a lot of competition in the app market, every day a lot of applications are entering the market but only a few survive. There are so many reasons for the failure of an app and the one that makes a mark in the market are designed with utmost precision along with taking the considerations of the users around.
And in all those considerations, the most important aspect of UI/UX is like the soul of the application. Without the well designed UI/UX, users will not prefer the app and will eventually switch to some other app.
In short, apart from the idea behind the application, what purpose it is fulfilling and many others, UI/UX is the most important one. And it is such a task as well as a challenge for startups to make such an app that can withstand the heavy market competition.
Here are some of the aspects which not just startups even the most established mobile app development company should consider throughout the mobile app development process.
Maintain uniformity
While developing your mobile application, make sure to ensure that the layout of the app should be consistent across all the platforms.
Remember that the consistent app design increases familiarity with the app which ultimately makes it easy for the users to interact with the application.
Offer fast loading speed
If you are offering the best UI/UX design, it will be of no use when you need to negotiate with the speed. Speed is the most essential aspect of the UI/UX design. In order to same time along with getting the handy solution, users prefer application with a short loading span.
If you want the user to prefer your application, make sure your application is loading within seconds before the user switch to another application.
It should be interactive
There are already 3.9 million apps in the world and if you want to make your application successful, consider making it interactive and easy.
Some of the most important elements of interactive application include location, icons, colors, text, etc. Fill your application with colors but do not overdo it, ensure the colors are matching your brand’s identity.
Standard elements
In order to increase familiarity and confidence of the users, make sure to use standard symbols like icons, buttons, colors, etc., No one wants to read additional guidelines to understand how to use that particular mobile application.
Hence, by using standard elements, it will become easy and efficient for the user to get an exceptional user experience. And the whole joy of using the application will surely be going to make your app stand apart in the crowded app market.
Simple design
No matter how stylish a mobile application is, the simple design of it will catch more attention from the users. Hence, design your application in such a way that provides exceptional services at a minimal output.
Meanwhile, it will also encourage the app’s usability along with increasing user’s loyalty to the app. Design your application by following straightforward steps for easy and smooth navigation.
Make use of larger formats and clear visuals
It is a fact that larger formats and clear visuals prevent distractions from the environment and make the user make attention to the application.
Meanwhile, ensure that there is proper spacing for easier understanding and also display pictures and images that are clear and do not pixelate when users zoom them.
Few fonts
It is often advised that when you are developing an application, do not ruin the overall look and feel of the application by using big letters and so many fonts.
Do not use more than 3 fonts sizes and also avoid big letters too. Using a few fonts helps in organizing your application along with achieving branding objectives.
Focus on your audience
You created an app as per the need of the customers, so focus on the target audience. In this way, your audience will find the app quite valuable while satisfying the need of the users.
Before going ahead, make sure to conduct thorough market research, the process will help you understand the need of the users. And in this way, you will be able to design and develop an app accordingly.
Do not forget wireframing
Wireframing is basically an app sample check about its look, usability ad features before launching it into the market.
In this way, it will become easier for you to understand the app’s functionality and its expected performance. It is almost similar to app testing enabling you to produce a more valuable application.
Offer feedback and assistance
Feedback is the most important aspect as, without it, you will not be able to understand your user’s reaction to your application.
Meanwhile, without it, it will become difficult for you to understand if there is any scope for correction or addition. Apart from that, offering assistance to your users is a must. With this feature, your users will be able to get information when they stuck or when something unexpected occurs,
Through the above-mentioned points, it is quite obvious that the UI/UX design of your mobile app is a very crucial and important aspect of the application.
If you want to make your app successful along with wanting it to enter the league of successful apps, the User Interface and User Experience should be perfectly synced with other parameters.