The inception of social media platforms gave rise to its users being able to interact with their friends and make new connections. Out of all these platforms, Twitter Feeds is amongst the most highly leveraged platforms with over 330 million monthly active users & 145 million daily active users. Being a microblogging platform, Twitter allows users to post content of not more than 280 characters, commonly referred to as Tweets.
With such a massive user base, you can well imagine the amount of content created by the users daily. Since such content is created willingly by the users themselves, it makes it the most authentic and trustworthy form of content.
User-Generated Content, in the form of Twitter feeds when embedded on the business website can do wonders for your brand’s business.
If you are wondering what more this strategy can offer, then you have stumbled on the correct post. Keep reading as we will be shedding light on the key reasons to embed Twitter feeds on your website.
Without any further ado, let’s get started!
6 Reasons to Embed Twitter feeds on a Website
● Improve Vibrancy of the Website
This is an extremely important point and needs to be given much relevance and attention. While having an easy-to-use interface is of extreme importance, it is mandatory to have a good design that is pleasing to the eyes of the website visitors.
Twitter feeds, when aggregated and displayed on the website can work wonders to uplift the overall look and design of the website. Moreover, a good design would compel your website visitors to stay on your website for longer.
● Boost Engagement & Increase Your Website Visitors
Every brand or business aims to increase the engagement of its visitors on the website. If you too are looking for ways, then displaying a Twitter feed on the website can be the best bet!
Strategically placed & well-designed Twitter feeds when embedded on the website can make your website visitors stay on your website for longer and urge them to explore your website more, leading to an overall increase in the engagement levels of your visitors. The more the traffic on your website, the higher would be your ranking on the SERP (Search Engine Ranking Page), which may fetch more traffic on your website.
● A Chance to Convert Visitors into Followers
One of the prominent reasons to embed Twitter feeds on your website is that this strategy works effectively to convert your website visitors into your Twitter followers.
Are you wondering how?
Simply because by integrating your Twitter content into your website, you give your visitors a chance to go through what your brand users have to Tweet about your brand. If your visitors find it interesting enough, there is a chance that they may be interested in redirecting to your Twitter account and hit the follow button, leading to an increase in your followers on Twitter.
● Display Social Proof of Your Brand
Convincing your website visitors to purchase your brand’s products or services can be quite a daunting task. When you display the content created by your brand followers through mentions and tags, you instill a sense of confidence in your website visitors.
This strategy works amazingly well to display proof that your customers are liking your products and enjoying their experiences with your brand. Moreover, your potential customers are more likely to trust your brand’s existing customers more than the promotional content published by your brand.
● Display Twitter Posts in an Organized Way
Collecting relevant Twitter posts manually can be quite time-consuming and hectic. Instead, using a responsive Twitter aggregator tool can do the job seamlessly and quickly.
As A Result, you will be able to integrate Twitter feeds in a much more organized and collective way.
This will in return lead to a prim and proper look at the website that would leave a positive impression on your website visitors.
● Display Celebrity Endorsements
It is undeniable that as much as Twitter users are active, so are the celebrities present on the platform who Tweet their opinions frequently.
Celebrities have a huge follower base on the social media platform and if your brand has been mentioned by a celebrity at some point on Twitter, displaying their content on your website would automatically urge and compel your audiences to purchase and try out your product.
Key Takeaways
With over 200 million daily active users, Twitter surely has become a highly leveraged platform and if, as a brand, you have been ignoring its presence, then you surely are missing out on a lot.
We are now at the end of this post and are sure that you must be thoroughly convinced to leverage this amazing platform for increasing your website traffic and the overall upliftment of your business.
Now that you have all the reasons to embed Twitter feeds on your website, what’s the delay about? Get going immediately!