When investing in search engine optimisation Sydney for a new website, it is important to know that SEO for a new website needs a different approach from SEO for an old website. If you wait until search engine optimisation is finished to launch a new website, you will be waiting forever. You will never finish SEO. The best thing is to know where to start.
Technical SEO
Starting with technical SEO for a brand-new site is great. Having a poorly built site is like having a bad foundation for a house. Whilst there are a lot of pieces that are great for SEO, it helps to have your foundation in order to build off of it. There is no point in trying to get direct traffic to a malfunctioning or slow site. This will be sending people to a site where they will not spend even five seconds.
Technical SEO can break or make a new site. You should, therefore, ensure that your new website is technically sound. You should make sure that search engines can index your site, the structure and architecture of your site is in perfect condition, choose the right domain, choose the right theme and plugins, make sure your website loads correctly, create and submit a sitemap, focus on mobile-friendliness, pay attention to the accessibility of your site, define your URL structures and optimise the metadata on your pages.
Tracking and analytics
In addition to ensuring your website is technically sound before launching it, you should set up reporting software to get reports to track the SEO performance of your website. If you have hired an SEO agency, the analytics will help you know whether or not you are getting value for your money. You can visualise and measure your SEO data with the right software.
Audience research
If you are a new site owner, it is easy to get caught up in trying to get everything correctly to an extent of forgetting why you started your website. You should also focus on your target audience. Technical SEO is essential but if you put your user at heart then you will get close enough before you need someone to ensure you are ticking the right boxes.
You should research your audience. This way, you will know who to optimise your website for. You cannot make any progress on the other basics without knowing where you should be targeting your SEO efforts. You need to understand your market, gauge the behaviours of your audience, and match that to search intent.
Competitive research
When you have a new website and aren’t sure what your search engine optimisation strategy should look like then you should check out your competitors. By looking at successful companies in your industry, you can get a good idea of what tasks you need to prioritise.
Value proposition
A good place to start with your search engine optimisation Sydney for a new website is to start by figuring out the best way to position your products, business, and services.