If you have a quality site and business people will visit your site, no matter what the field is, right?
You see, your domain name is the key to your website. It can help you go up or candown you, so it is vital to select a domain name that works for your business.
So do you know what aspects make a domain name so important?
It is your “first impression”. Your URL is the first thing your visitors see. A good domain name can make a positive reputation of your business and provide lasting impression, while a bad domain name can send visitors running.
It affects SEO. While the exact match domain (EMD) are no longer a necessity, keywords in your domain name can still help your ranking SEO.
It defines your brand. We’ll talk about in a minute – your domain name is a trademark of opportunity! This name right field can increase brand recognition.
These are just some of the many reasons why your domain name is so important.
How do you choose the right domain name? This is precisely what I will share with you today.
PS domain name usually costs $ 10 / year. If you are with Bluehost you can get it free (1 year). Other domain registrars are Domain.com, GoDaddy andengineshark.com/. You can read more on the subject: registering a domain name.
How to Choose the Perfect Domain Name
- More generic Brandable
Creative and brandable are always better than generic.
Keep in mind that Your domain name is how visitors will find, remember and share your business on the web. It is the foundation of your brand.
Here is the main difference between a generic and brandable domain name:
A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and immemorial.
Sites such as UnitedHealthCareOnline.com and Anthem.com stand out because they represent something. When people hear these domain names, there is a trust factor there.
Here’s how to find a catchy domain name:
Create new words. You can make your own eye-catching, new words. This is what Google, Bing and Yahoo did.
Use existing words. You can use a thesaurus to find interesting words that match your brand.
Use Domain search online tool. These tools can help you create a unique domain name, brandable domain of your initial ideas and keywords
- Keep It specific
In general, when it is about the length of your domain, the shorter domain is the better one.
Aim 6-14 characters – and remember: the shorter, the better. Most likely the shorter domain names are taken and a LONG ago sold for thousands of dollars. If you cannot find something short, do brandable.
- Easy type
Think of some of the most popular sites in the world. What comes to mind?
Google, Facebook, Twitter, Instagram, Yahoo, CNN …
One great thing they have in common is that they are easy to spell.
Your visitors should be able to type your domain name easily. If you must explain the spelling more than once to be understood, it is too complicated!
The last thing you want is for potential visitors to mistype your domain and end up on another website!
- Speak Easy
As easily as your domain name rolls your fingertips, you must roll the tip of your tongue.
This makes it easy for visitors to share your domain name by word of mouth to ear and makes it easier for you to share your site with friends and potential customers.
You can test this in the same way that the “spelling”.
Write down your domain name and ask your friends and family members to pronounce it. If more than a few people struggling to pronounce it, you need to simplify.
Here’s what to keep in mind: You want your domain name to be passed easily by you and others. The only way this is possible is if it is 1) easy to spell and 2) easy to pronounce.
- Avoid hyphens and figures
Remember how your domain name should be easy to spell and pronounce? Hyphens and numbers make it more difficult.
Imagine Facebook explain if it had a hyphen in there …
“Have you seen this new site Face Book? There is a link there by the way, between the “face” and the “Book.” “
Facebook cannot spread so quickly, if that was the case.
The bottom lines. Your domain name should be smooth and punchy – and the number of hyphens get in the way of that.
Stick to letters!
- Use keywords
Keywords can help improve your SEO – you must be careful here! If you try to cram keywords awkwardly in your field, it appears as generic (as we have already mentioned).
If you choose to use keywords, put the keywords at the beginning of your domain. There, they will be the most powerful for your ranking.
- Check availability on social media sites and brands
Before moving forward with a specific domain name, check whether the name is available on social media sites, and if the marks already registered to.
To build your brand, it is ideal to have the same name in your domain and social networks. This familiar and makes it easy for your visitors, fans and customers to find you on the web.
Avoid legal and copywrite issues and stay away from names that already have trademarks.
How can you quickly check social networks and brands to your potential domain name?
It is quite easy with a tool like Engine Shark. Search your domain potential – it will show you if it is available in over 25 popular social networks and there are brands already