Starting a small business can be difficult, getting your name out there and your services known can be quite challenging.
Not only are you performing the services yourself, but you’re also trying to promote and market your business and it can all get a bit too much.
You need to invest in a digital marketing strategy, and they don’t always have to be expensive. Look around for the right digital marketing agency for you and discuss the right way to promote your business.
But in the mean time here are a few things you can do in order to boost your business’s presence.
- Social Media
Social media marketing will always be effective, make yourself present on social media and people will start seeing you and your business.
Start off with lowered prices or competitions where people share your business on their socials in order to have a chance to win a free service of yours. This gains you so many more followers and people will only get involved to win your competitions if your services are useful for them, so you’ve already found your target audience by just starting a social media account on all possible social platforms.
- Hashtags
When you’re social platforms are up and running, hashtags under the caption of your posts are going to work wonders for people finding your business.
You want to use three to eight hashtags on each post and it would be great if you could create your own hashtag for your business that you use religiously in each one of your posts.
People can follow hashtags and if your hashtag gets recognised and people like you content not only will you gain more followers but will gain a fanbase attached to your specific hashtag.
Then use the rest of your hashtags as words related to what your business is about.
For example, if you’re in the dog walking business some hashtags you could put are ‘#walkies’ ‘#pawfect’ ‘#mansbestfriend’ and that’ll attract people looking for these services to your business when they find your social media under the hashtags they search for.
Also Read: Types Of Strategies In Marketing
- Write Content
Write content that answers questions you’re qualified to answer that people are going to want to know the answers to or be interested in learning more about.
Be the person people come to when they want to know something, they know you will answer perfectly with your knowledge.
If your business is, again, a dog walking business then share your knowledge on the most sociable kinds of dogs or how long each dog breed should be walked for.
This doesn’t only bring people back to your site and puts your business in the eye of the attention, but also makes sure that your audience know you’re trustworthy and educated in your field of work.
What We’ve Learnt
We understand that marketing your business is hard, so you should really leave it to the professionals as you’ll get the best response to your social media strategy, however, these are just a few of the things you can do to kick start the process.