You may have read about different types of affordable SEO in New South Wales (NSW)by now and you have learned a few ways on how to optimise your website with relevant keywords to boost your SEO. From our previous articles, you may have learned a lot concerning the benefits of having high-quality content. However, there is one thing that most people do not consider when optimising their sites for search engines and that is the font of their text. The font you use for your text can have a great impact on the performance of your website. In this article, I will be sharing some useful tips on how to choose Search Engine Optimisation the right font and improve the readability of your content.
What constitutes a font?
First of all, it is important to understand what font is. Most people get it wrong by thinking they are styles of texts that one can choose. People think that Comic Sans, Arial and Helvetica are fonts. However, they are not fonts but typefaces.
A typeface is a group of numbers, characters and letters that share the same design. On the other hand, a font is made up of a typeface, its size, width and weight chosen for the typeface. A 12-point Calibri italic would be the font. One way you should think about it would be Search Engine Optimisation to have a typeface with the creative design of the characters that are chosen and the font as the delivery mechanism of the characters. This means that your affordable SEO company shouldn’t just choose a typeface and think that that particular typeface is SEO friendly.
Importance of fonts
It is important to understand that everything that constitutes a font, from the size to the typeface, is very important to the content of your website. Here are a few reasons why you should not take the font selection of your content as a worthless matter.
Font size affects the ability of someone to read
If you choose a font that is too small, the readers will have trouble reading your content. You do not want your readers to have to put their faces up and strain to read your website.
It is either your readers will not bother with reading your website content and exit your website or they are going to struggle reading and not remember the message because the only thing they will remember is that your content is hard to read. Do not forget that consistency is very important. You do not want every page on your website to have different sized fonts. While your readers will not notice right away, they will be affected subconsciously since the flow from one page to another will be off. This does not mean that you shouldn’t adjust your font sizes.
Your Affordable SEO NSW provider should use larger fonts for your headers and titles to draw the attention of the reader so that you can inform your readers about what the content on your website is all about. You can use a tool to ease the work.