Your home can look as good and elegant as you do. Several luxury brands from the top names in fashion decided to blur the lines between fashion and home in even more alluring ways. The recent years have witnessed famous fashion designers introducing furnishings and home accessories collections, which reflect an aesthetic sensibility with their sister labels,with emphasis on offering elegant design and classy aesthetic. In fact, their home décor lines tend to marry the functionality we expect in our living spaces and the beauty their designs look on the runways.
Seeking to offer the consumers a complete lifestyle experience, famous fashion designers have had numerous collaborations with established homeware brands.
The reason behind the fashion brands’ increasing interest to enter the home décor industry is perhaps that the furniture entails a very excitingly promising market according to experts. The global home furnishings market is growing “significantly faster” than the fashion industry, according to Petah Marian, senior editor at WGSN Insight, a consumer trend forecasting group. In July, WGSN estimated that this market will balloon from $730 billion in 2017 to more than $1 trillion by 2025.
Below, we have rounded three luxury clothing labels wandering from the wardrobe into the living room.
- Bottega Veneta
Founded in 1966, Italian fashion house Bottega Veneta is famous for its clothing and accessories and its homeware line has also continued to grow since 2006. It was a natural evolution for the brand from luggage and accessories via the use of the same luxurious materials, individualistic sensibility and meticulous craftsmanship that are expressed in signature elements such as the intrecciato weave, supple skins, elegant and functional hardware, and rich hues.
Initiated under its former design director Tomas Maier, Bottega Veneta’s homeware line proved so successful that the brand inaugurated a furniture studio in the Veneto region in 2015.
Bottega Veneta’s home goods range from pillows, photo frames, placemats, and coasters. It also retails furniture including beds, tables, chairs, and tableware. It offers sleek, contemporary décor collections as an extension of the brand’s clean and modern aesthetic.
Its tables, desks, and consoles are solidly built with subtle surreal detail, crafted from materials like oak, steel, glass, bronze, and marble. In collaboration with Poltrona Frau, Bottega Veneta’s seating families include the sleek Rudi, the curving Meta, the modernist Tassello, and the BV Tre.
The brand also has iconic lighting collection, including the all-glass Murano lamp, the lantern-inspired Floor lamp, and the discreetly luxe Reading Lamp. Bookcases and chests of drawers are made with oak sheathed in suede or leather with bronze hardware.
- LOEWE
If we want to sum up the style of Spanish luxury label Loewe, we can say it is whimsical, colourful and a touch of boho. Looking for whether a beach mat, blankets, photo frames, or boxes to accessorise your home with, Loewe’s collection of zany decor pieces will never disappoint you.
Its creative director Jonathan Anderson teamed up with a series of artisans from across the globe to craft a range of large-scale tapestries, which were then woven at an atelier in Aubusson, a French town known for splicing traditional craftsmanship with ultra-modern digital methods. The brand also showcased a series of bohemian, super limited-edition tote bags that complemented the collection.
Earlier this year, Loewe presented a collection of bags, accessories and charms based on the themes of basketry, weaving, and hand quilting at Salone del Mobile furniture fair – the equivalent of fashion week for furniture – that took place in Milan, Italy.
The collection featured woven baskets, floral-studded totes, and the cult Gate and Puzzle bags with woven details in addition to the leather-knotted stone.
- Louis Vuitton
Founded in 1896, French luxury brand Louis Vuitton’s LV Monogram can be definitely the most recognisable monogram to exist thus far. Louis Vuitton has a whole slew of monogrammed home products, including jump rope, hat boxes, and paperweights. The brand also showcased a range of furnishings created in collaboration with artists worldwide for Fuorisalone 2019, or Milan Design Week, titled ObjetsNomades. The collection included fantastical designs such as the petal-inspired Bulbo Chair, vases, lamps, paravents, and tables.
Another Louis Vuitton’s famous furniture design is the voluptuous blue egg chair hanging from the ceiling called “Cocoon” debuted at last year’s Salone del Mobile. There is also the hot pink version of the Cocoon chair. At 2018 Salone del Mobile, Louis Vuitton also showcased a beautifully fluid conversation chair by André Fu along with the Ribbon Dance Chair. The latter was inspired by traditional Asian ribbon dances featuring two seats interconnected by an elegantly curving piece of wood that creates both the backs and armrests of the item – covered in royal blue Louis Vuitton leather.