To set up and optimizing your ads on Google’s Display Network might be a tricky procedure having a steep learning curve. And most of the times, this learning curve comes at the expense of a wasted ad budget. But you do not have to worry because that does not always have to be the scene.
In case you’re spending any money at all on the banner ads, one of the finest ways to avoid losing money on your efforts is to know what type of size images you must be using. Of course, there are so many different options in the realm of Google display ads size. Though it could seem like all banner images are formed up equal, the reality is that not all of these are going to net you the finest bang for your buck.
Does Google Ads Size Actually Matter?
When you may be going through the procedure of putting up a banner advertisement on the Display Network, one of the various considerations that you might need to address is the size of image or display ads size. Though it would be great if you could simply design an ad and leave it there, advertising is hardly so simple.
You know on the Display Network, the sites that publish your advertisements ultimately have control over the type of size that the ad gets featured. So, in case they wish to have banner images on the top, sides, or bottom of their site, then you might not want to try to publish everything as a half-page advertisement.
Remember that to choose the wrong size will effectively restrict how much reach your campaigns will have. And in case you are trying to target a particular niche, it might make your ads ineffective in total.Similarly, there have also been studies that have shown that certain ad sizes do incline to get more impressions than that of their counterparts: it simply means in most of the cases, ads that are the three hundred × two hundred fifty and seven hundred twenty-eight ×ninety sizes shall get the most watches on any given day.
From a swift glance, it would make them seem like the finest options if you wish to get your ad on maximum possible sites. Though it could be partially true, it is just half of the picture that shows you why it is important to consider size. You have to keep in mind that successful advertising is not just about impressions. You also wish the people to click your ads,i.e. where some deeper deliberations on image size come into picture. The main takeaway though is that a single or two image sizes would not get you everything you require. Some websites demand smaller images, and others look for larger. Some users might block your banner-sized ads but shall miss larger or smaller differences.
Conclusion
The point is you have to be thoughtful about gdn banner adssize. It is bets to take multiple sized ads so that you can be fit in different types of websites.